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Alo: Hidden Market was Key to Early Adoption
The Opportunity: Company received little value from top-tier consulting company and pursued a strategy that seemed obvious, but would not have been effective.
The Result: ACP’s team discovered the best rollout opportunity in a new international market and determined that the previously intended customer base would not buy until the identified early adopter group led the way.
Light Bohrd wins Under Armour’s Future Show ’13 Innovation Challenge
Light Bohrd’s recent success winning Under Armour’s Future Show ’13 Innovation Challenge, reinforces the LAUNCH platform that helps innovators bring their product to market. Bringing a product to market is a daunting task and requires a spectrum of knowledge and expertise that individual innovators often lack. LAUNCH bridges that gap for innovators giving them resources to help navigate the business landscape and validate the go-to-market strategy. LAUNCH performed the first business case study for Light Bohrd and validated the market opportunity. This led to further investment into product development and manufacturing capability. Today, Light Bohrd is poised to exploit it’s core technology in a variety of products that will allow for features to be illuminated without the need for batteries, external wires or switches. It’s time to GET NOTICED!
Chris Forgey, President
Marco: Major IP Problem Transformed into Opportunity
The Opportunity: ACP process uncovered a need in the company’s IP strategy that would have led to an infringement lawsuit and tragically would not have met customer needs.
The Result: ACP interviews with 130 potential customers uncovered unmet needs. ACP collaborated with company engineering team to design features to meet those needs, and thus become a source of new IP, rather than an infringement.
Legare: “You’ve Made My Business Inspire Me”
The Opportunity: Company had a conservative strategy that was impacting potential growth.
The Result: Using ACP strategies, the company gained 10 times previous expected revenue in an international market in the first year and launched an ACP recommended North American strategy, seeing immediate multi-container sales impact.